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1999

UNITED DEMOCRATIC MOVEMENT

MEDIA RELEASE


UDM REACTS TO THE BANNING OF  ANTI-RAPE ADVERTISEMENT

MEDIA STATEMENT ISSUED BY NOKUZOLA MNDENDE, MP

The UDM notes with dismay the misguided decision by the Advertising Standards Authority to ban the anti-rape advertisement featuring Charlize Theron.

The Authority could surely not think that it has the mandate to ban an effective advertisement because it offends 30 people when many times that number of women are raped daily.

One wonders what these particular people have done to remove this disease from our society, that they now feel so insulted by the advertisement. If the complainants have been victims or family-members of victims, why are they feeling insulted by something not aimed at them? Many men who actively participate in the anti-rape campaign are not insulted and feel that much more needs to be done.

It strikes a bitter chord for those of us concerned with this issue, when the precious little pro-active publicity being created, is undone in such fashion. One need only take a cursory glance at the latest media reports to find reference to horrific sexual crimes. One report refers to the gang-rape of a 77 year old woman in Springs! Not to mention the case of a lighter court verdict passed for a rapist because his victim was his daughter!

This type of publicity after the fact will not relieve the suffering of those who have already fallen prey to rapists, and many South Africans have become numb to the statistics and reports.

We desperately need the kind of eye-opening initiative that the Authority is trampling on.

Bring back the advertisement.

If it offends a small number of people, we will show that a hundred times that number support it. If SA is a responsible democracy, let the majority speak.

Let the Authority stick to their job of protecting the consumer, instead of quashing a valuable effort towards national moral regeneration.

Enquiries:
Nokuzola Mndende, MP
05 October 1999

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